I helped The Mill, an exceptional company with 30 years of exceptional work, with their internal brand articulation on the eve of their external brand relaunch. Working closely with internal creatives and directors, I helped write a succinct brand book, manifesto, and purpose statement to help bring a company spread out around the world onto the same page, verbally speaking.

With common language, articulation, and a reason for being that everyone could get behind, I began collaborating with the artists, directors, technologists, and publicists to write the capabilities copy for the new website.