Leading with The convergence of design, story and innovation. as their positioning line, the rest of the language supports and expand on everything that Imaginary Forces does (and they do a lot).

In addition to the word journey on the homepage, I also wrote the copy for their About and Jobs pages, creating a cohesive tone of voice and some supporting principles so they can continue evolving their site as they evolve as a company.

It was a great project and wonderful opportunity to help an admirable creative group communicate who they are to the world.