Eileen FisherCampaigns & Strategy

I’ve been working with Bone&Black on seasonal campaigns, initiatives, and adverts for EILEEN FISHER for a couple years. We’ve done many things together. Beautiful things. I worked on the First Love / New Love campaign, along with a number of brand initiatives for Eileen directly. I’m also helping them do some internal articulation on exactly who they are, and why they do what they do.

One of the highlights for me was the launch of the No Excuses campaign, part of EILEEN FISHER’s VISION 2020 initiative, featured on billboards, in Grand Central, in magazines like Vogue, Harper’s Bazaar, The New Yorker, The Wall Street Journal, and The New York Times Style Magazine, and in full page spreads in The New York Times. Martin Bone wrote the headline No Excuses, and took the photographs, and I wrote the rest.

Copywriter, Strategist

The lead for EILEEN FISHER’s VISION 2020, a whole-company sustainability initiative.

A piece from the “Love” campaign series.