Imaginary ForcesIF Verbal Branding
Leading with The convergence of design, story and innovation. as their positioning line, the rest of the language supports and expand on everything that Imaginary Forces does (and they do a lot).
In addition to the word journey on the homepage, I also wrote the copy for their About and Jobs pages, creating a cohesive tone of voice and some supporting principles so they can continue evolving their site as they evolve as a company.
It was a great project and wonderful opportunity to help an admirable creative group communicate who they are to the world.